Blogging, especially when it is paired with social media, can be an amazing resource and tool for your business. However, many business owners are hesitant to begin a blog, because it can seem like an overwhelming task. They are missing out on a huge business opportunity. Starting a blog doesn’t have to be overwhelming. In fact, blogging on a regular basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers. And with 57% of companies who have a blog reporting acquiring a customer from their blog, not having one is causing your business to loose out on potential leads.
Here are some of the most important benefits of having a blog for your business:
Boost Search Engine Optimization-Search engines love fresh content. By frequently creating content for your business blog, you are giving the search engines the fresh content to index and it opens up opportunities to plug in important keywords that will overall increase your visibilities on search engine page results.
Develop Relationships with Potential and Existing Customers-Blogging allows you to connect with your site visitors. By asking your readers’ questions at the end of your post can spark conversations, allowing users to offer comments and feedback. It is important to review and respond to all comments. This allows you to create a rapport, build trust, and gain insight from your audience.
Establish Your Business as an Industry Leader- By using to blog to provide valuable, expert information in your industry you are setting yourself up to be an industry leader. Over time, you become a valuable resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. Which is extremely important as a small business looking to compete against larger competitors.
Connect People to Your Brand- Blog posting allows your businesses personality to truly shine. When prospective and current customers see a more personal side of your business they will feel more connected. Customers who feel connected with a brand are more likely to purchase services and products from that brand.
Create Opportunities for Sharing-Each time you post a blog, an opportunity for your audience to share your blog with others is created. It works even better when you pair your blog post with your social media accounts. When you share your blogs, it increases the chances of others sharing your content. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. Blogging just makes sense for businesses looking to really grow their brand and online presence.
Are you interested in creating a blog for your business? We can help. O 24 Solutions offers a variety of web design services to meet your business needs. Don’t have time to blog? Not a problem. Our copywriting and content creation team can work with you to create thoughtful, informative posts for your business blog.